Waitrose to Co-sponsor HU LitFest

Poster with My Waitrose card

Waitrose co-sponsors the new Hawkesbury Upton Literature Festival

A new sponsorship offer from the local branch of Waitrose is helping the new Hawkesbury Upton Literature Festival keep its founding pledge to make the event entirely free to attend.

Waitrose’s support comes as a welcome addition to the £100 seedcorn money donated by Hawkesbury Writers, the local group of social history authors responsible for the excellent “Monument to Hawkesbury” trilogy, and whose generosity has enabled us to cover the costs of hiring our excellent local venue, The Fox Inn.

Throughout April, HULitFest will be one of the beneficiaries of the Chipping Sodbury Waitrose’s green token scheme.

For those who aren’t familiar with it, this is Waitrose’s in-store system of supporting local community projects. A bank of three clear plastic boxes beyond the checkouts are allocated to different good causes each month, and all shoppers are given a green plastic disc as they pay for their shopping at the till – one token, regardless of how much they’ve spent. The shopper then chooses which of the good causes they’d like to support, and slips their token in the box.

The store will consider any local group that completes the application form available from the customer service desk. At the end of each month, the discs in each of the three boxes are weighed, and £1,000 is split between the three causes in proportion to the weight of the discs.

View of supermarket across the car park

Chipping Sodbury Waitrose makes supermarket shopping a pleasure

“It’s an elegant system that serves several purposes at once, raising awareness of local causes, generating significant funds, and encouraging those involved in each cause to lobby all their friends and relations to shop at Waitrose that month to support their cause!” says Debbie Young, whose previous career included a stint of PR in the retail sector.

Photo of Debbie Young with coffee outside store

Debbie Young celebrates the news with her free Waitrose cappuccino

“As a regular Waitrose shopper, I’m thrilled to bits to be able to find yet another advantage of shopping at Waitrose – I’m already hooked on the free hot drink and paper that I get with every shop, as a “My Waitrose” cardholder, and I always enjoy choosing where to put my green token after each shop.

“I would like to say a big thank you to Waitrose for their support – and of course to invite all my friends to shop there to help our cause. Those who aren’t already regular Waitrose shoppers may be surprised to find that actually it’s not as expensive a shop as they might think, provided you don’t succumb to the temptation of their luxury ranges, and the pleasant staff ensure that shopping there is always a pleasure – a concept not associated with all supermarkets!”

The Festival’s collecting box will be operational from 1st April until 30th April, which means it will also provide a handy in-store advert in the run-up to the event.

For details of the Chipping Sodbury store’s location and opening times, please click here. 

Advertisements

3 thoughts on “Waitrose to Co-sponsor HU LitFest

  1. Wow! I didn’t even know there was a Waitrose in Chipping Sodbury, I have to trek all the way to Stroud if I want to go to Waitrose…ahem, however, the perks of living out in the middle of nowhere is that they’ve opened a small Waitrose just down the lane at St. Michael’s Wood services! Fantastic publicity and support there, Debbie, I don’t know how you do it!!!! If you have any spare posters btw, do pop into Tetbury Library, I’d love to put one up and try and publicise the event there too. 😉 Well done you!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s